Our Services
PBO BioPharma’s pharmaceutical sales representatives support prescribers and their staff while providing outstanding value for your brand.
Ensuring Brand Visibility & Engagement
Many pharmaceutical brands no longer need sales or clinical messaging, such as mature brands or brands approaching the end of their patent. However, these pharmaceutical brands still require support to stay top-of-mind with healthcare providers. Field-based pharmaceutical sales representatives can offer the right mix of service and share-of-voice to keep these brands viable.
How Our Pharmaceutical Sales Representatives Support Prescribers
Our Pharmaceutical Sales Representatives offer ways to assist prescribers with the day-to-day tasks related to prescribing. They are welcome in most offices and make an average of 8 to 12 calls per day, which are tracked in the Prism Pharmaceutical CRM system. Working alone or in conjunction with other field sales teams, the sales reps supplement and enhance pharmaceutical branding and marketing efforts.
Our pharmaceutical sales representatives don’t “sell,” but instead interact with physician practices to provide valuable customer service by:
- Delivering pharmaceutical product samples, co-pay assistance kits, patient education, and formulary status information
- Receiving and triaging information requests and adverse drug event reports
- Routing healthcare provider requests for detailed pharmaceutical product information
Our pharmaceutical sales representatives also provide key benefits to your pharmaceutical marketing strategy:
- Synergistic sales supplement to territory coverage
- Increased market share
- Expanded physician reach and/or frequency
- Affordable coverage for near-loss-of-exclusivity brands
Given the benefits they provide to both you and your customers, a high-performing, field-based pharmaceutical sales rep team can become the most important factor of your healthcare product commercialization plan.